Creating high-quality video content is essential for engaging your target audience in 2023. However, the video creation process can be extremely time-consuming without the right tools. That’s where video automation software comes in.

Video automation tools like RenderForest and Biteable allow you to quickly produce YouTube videos, social media clips, explainer videos, and more without the need for extensive manual editing by a video editor. With the help of artificial intelligence and templates, you can automate repetitive and mundane video creation tasks.

This enables you to scale your video marketing efforts and free up time for more strategic work.

In this article, we’ll explore what video automation software is, why it’s important for streamlining workflows, and how you can leverage it to boost your brand exposure.

Let’s dive in!

What is Video Automation Software?

Video automation software refers to tools that automate parts or all of the video creation process. This includes video editing software like Adobe Premiere Pro with pre-made templates, as well as more advanced AI-powered platforms like Animoto or Promo.

With template-based tools, you can quickly edit a video by customizing a pre-made template to match your brand. Other basic automation features include automatic subtitles, logo insertion, and music.

More advanced options utilize artificial intelligence to automate tasks like shooting footage, editing clips together, adding overlays and effects, optimizing for different platforms, and even creating a script. For example, tools like Videomaker.com and Biteable use AI to transform your raw materials into polished video content.

The main goal of video automation software is to simplify and expedite the video creation and editing process. This allows you to develop videos faster and free up time for other marketing activities.

The videos you create may not be as customizable but this could be as small as moving an object 1 pixel to the left or right. So its entirely negligible.

Why Video Automation Software Is Important

Why Video Automation Software Is Important

Here are some of the key reasons why video automation tools are becoming essential for marketers in 2023:

  • Save time – Automated software drastically reduces the hours and hours a content creator can spend manually editing each video. This is huge when trying to maintain a regular content cadence across social platforms.
  • Scale video efforts – With automation, you can develop more video content to reach and engage larger audiences across multiple channels.
  • Quickly customize branding – Templates make it easy to add your logo, colors, fonts, etc. to consistently brand videos.
  • Optimize for different platforms – Automated editing can customize video length, aspect ratio, text overlays, etc. for each platform like YouTube, Instagram, TikTok, etc.
  • Leverage artificial intelligence – AI features like automatic voiceovers, graphics creation, and editing suggestions help expedite the process.
  • Reduce costs – Automation software is generally more affordable than hiring a dedicated video editing team.
  • Focus on strategy – Spending less time on manual tasks allows you to focus on video and campaign strategy.
  • Track performance – Many tools provide analytics on viewership, engagement, conversions, and more.

In today’s crowded online space, video marketing is more important than ever. But creating great content at scale takes a massive amount of time without automation. That’s why implementing the right automation software and marketing tool, can be a total game changer for your workflow and results.

How to Streamline your Video Marketing Workflow with Video Automation Software

How to Streamline your Video Marketing Workflow with Video Automation Software

If you want to streamline your process for content creation and unlock the benefits of video automation, follow these tips:

Step 1: Find the Right Automation Tool for Your Needs

There’s an array of automation tools, from Adobe to Magisto, and even AI-based software like VidIQ. It’s important to choose the tool that suits your brand’s requirements and your personal comfort level. Look for software that offers a free trial or a free plan, so you can get a hands-on experience before committing.

  • Adobe Premiere Pro – The leader for pros, with some automation features.
  • Animoto – Great for social media videos using artificial intelligence.
  • Biteable – Easy animated videos with lots of templates.
  • Videomaker.com – Automates shooting and editing into a polished result.
  • RenderForest – Simple video maker with templates, graphics, and effects.
  • Promo – Create promotional and explainer videos with automation.
  • Toonly – Animation software ideal for e-learning content. 

Step 2: Import Media Assets into Your Video Creation Platform

Gather the raw footage, images, audio, graphics, and text assets you want to include in your video content. Then import all these media elements into your automation software so they are ready to go.

Take advantage of high-quality content libraries within the platform and create your own branded assets to use across videos. This will make the automation process even faster over time.

Step 3: Select a Template

Most automation tools offer pre-made video templates for different use cases. Browse the available templates to find ones ideal for your brand and content style.

Common templates include promotional videos, Instagram stories, data videos, product demos, explainers, intros, outros, and more. 

Look for templates in your creation tool that can be easily customized to match your branding.

Step 4: Customize the Template

Once you select a template, personalize it by swapping out visual and text elements. Upload your logo, brand fonts and colors, backgrounds, and graphics. Tailor the script with your messaging.

Add or remove scenes to fit your narrative. Change up the music, animations, transitions, and more to create a unique video. Even add that special keyword you know your audience will recognize to gain trust and familiarity.

Automation software makes it easy to customize templates to develop branded videos that resonate with your target audience.

Step 5: Automatically Edit Footage

If you want to start from scratch, many automation tools can edit your raw footage using artificial intelligence. Simply input your video clips and let smart algorithms edit them together into a cohesive video.

AI technology in automated video creation tools can handle tasks like stitching shots together, color correction, transitions, overlays, titles, audio, and graphics insertion. This fully automates the editing process.

Step 6: Automatically Optimize for Each Platform

One of the top benefits of automation tools is that they can tailor videos for different social platforms. The software customizes sizing, aspect ratios, length, text, captions, codecs, and more based on the destination platform.

This ensures your videos look and perform great whether shared on YouTube, TikTok, Instagram, Facebook, LinkedIn, or Twitter. Automated optimization saves tons of manual effort.

Step 7: Optimize with Keywords

SEO is as vital for videos as it is for other forms of content. Automation tools like VidIQ and Zapier offer integration with keyword tools that lets you optimize your video content before uploading.

Step 8: Quickly Generate Multiple Outputs

Automation technology also lets you maximize your efforts by developing multiple video variants from the same core assets.

Tweak the template, or subject of a video shot  to produce slightly different versions for A/B testing. Or create dozens of personalized videos using custom elements like names.

Batch processing enables quick scaling of video content without redundant manual work.

Step 9: Automatically Distribute Videos

To completely streamline your workflow, use platforms that upload your videos automatically once they are produced. The software can handle sharing videos to all your connected social accounts and YouTube channels.

Some tools even let you schedule videos in advance to precisely time distribution for campaigns. This makes your entire workflow – from creation to sharing – automated.

If you own a YouTube channel, a clear advantage here would be to grow your YouTube channel automatically, without taking hours to edit, checking color and light values and converting videos shot in widescreen to portrait etc.

Key Considerations For Your Video Automation Workflow

When implementing video automation, keep these tips in mind:

  • Focus on templates and AI features that align with your brand style and audience. Avoid overly generic videos.
  • Monitor video performance to see what content resonates best with your viewers and where engagement drops off. This will help you optimize your videos.
  • Keep an eye on new video trends and how competitors are using automation to adapt faster.
  • Use automation to accelerate creation, but dedicate time to crafting compelling scripts and defining your narrative.
  • Take advantage of built-in collaboration features so others can give feedback and approvals.
  • Try integrating your automation software with your CMS, social media platforms, marketing software and analytics using APIs.

Taking it to the Next Level: How to Automate Other Aspects of Marketing

Once you optimize video creation with automation tools, look to streamline other elements of your marketing:

  • Use AI copywriting software to generate video scripts, blog posts, social posts, and more.
  • Automate email sequences, social posting, lead management, and other workflows with marketing automation platforms.
  • Schedule dynamic social posts using SaaS tools like Hootsuite or Buffer filling your channels on autopilot.
  • Build automated funnels and campaigns in your CRM to convert and nurture leads.
  • Use data, analytics, to help you understand and continually refine your automation strategy.

Comprehensive automation can help scale your marketing efforts exponentially while freeing up the humans on your team for big picture work.

My Experience Automating Videos

Personally automating my video workflow using solutions like Biteable and RenderForest has been game changing. Here’s an overview:

Manual Video CreationAutomated Video Creation
Time Investment20-30 hours per video1-2 hours per video
Cost$500-$1000 per video$50-$100 per subscription
QualityHighly inconsistentConsistently branded
ScalabilityNot scalableHighly scalable
FocusTedious editsStrategy and optimization

The efficiencies I’ve gained allow me to develop 4x more video content and boost engagement across my social channels.

My content creation process is speedy, productivity is sky high, costs are lower, and content is more consistent.

It’s a no brainer.

FAQ

Video automation refers to using software tools and artificial intelligence to automate parts or all of the video creation and editing process.

This includes automating tasks like shooting footage, stitching clips, adding graphics and effects, optimizing videos, and distributing final videos. The goal is to streamline and expedite video production.

You can automate video making by using templates, AI editing features, and integrated creation-to-distribution platforms.

Templates allow you to customize brand elements. AI can edit raw footage, add overlays/animations, and optimize for each platform. End-to-end solutions handle the entire workflow from shoot to share.

Yes, many video automation tools now use artificial intelligence to automate editing tasks. You simply input your raw video clips and audio, and the AI will edit them together by automatically handling transitions, effects, titles, color correction, and more.

This automates the tedious manual editing process.

For digital marketing automation, popular tools include Hootsuite, Sprout Social, Buffer, Mailchimp, and HubSpot.

These platforms can automate social media posting, email campaigns, lead nurturing, landing page creation, analytics, and more. Automation software streamlines digital marketing workflows.

The Wrap Up

Implementing video automation software can transform your workflows, turbocharge results and save you time. With predefined templates and artificial intelligence handling repetitive tasks, you’re able to create videos faster and optimize them for every platform. This lets you dramatically scale high-quality, branded video content to engage and convert viewers.

I highly recommend exploring automation tools like Adobe Premiere Pro, Animoto, Biteable, Videomaker.com, and RenderForest to streamline your efforts in 2023. Try out a few options to see which solutions best meet your specific needs. Just remember – consistency is key!

Set up templates, assets, integrations, processes, and distribution to keep your video machine running smoothly. Analyze performance data to continually improve. And free up your time to focus on video and campaign strategy rather than manual edits.

Automating video creation is a must for brands wanting to grow with online video in 2023. Now go forth and experience streamlining video workflows with automation!

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